Businesses are facing the perfect storm of slow revenue growth, volatile markets, digital disruption, and new competitors. As a result, most CFOs are taking a cautious approach to business investments, despite the seemingly improving global outlook. No doubt, CFOs are mindful of the outsized impact that poor financial processes have on the fortunes of a business.
With revenue growth hard to come by, and CFOs unwilling to take risks in an uncertain economy and shifting competitive landscape, businesses are looking for new ways to increase profit margins. This is why more finance functions are placing greater focus on supporting corporate initiatives for growth and profitability.