Can real-time data enhance risk decisioning and win new customers?
In a digital-first world everything is available on demand. Consumers expect instant gratification, not just for small things like movies or music, but for everything, including financial services. If you’re not approving a loan application in real-time, there’s a competitor who will.
All financial services organisations use data to make informed decisions across the customer lifecycle. But innovative fintechs and financial institutions are pushing the boundaries of what’s possible by using a much greater variety of data to drive superior customer experiences – and they’re doing it in real-time.
The evolution of data consumption is powering disruption in the financial services industry from the group up and driving the need for data on demand to make faster, smarter decisions.