Digital services have come a long way—not only are they the preferred method of interaction for many consumers, but have also become a vital aspect of many organizations’ business models. However, some financial institutions have been slow to implement digital solutions, causing them to fall short of consumer expectations. When consumers aren’t met with their preferred digital channels, it not only contributes to high abandonment rates and erodes brand loyalty, but also causes the financial institution to miss out on key revenue streams.
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